Post by account_disabled on Jan 6, 2024 11:15:54 GMT 5.5
Aobviously vary greatly from an FMCG buying journey. It is important not to use the textbook model for each brand. So how do you decide the right objective for your campaign What is the reason you are advertising as part of your marketing strategy Is it to increase leads or sales or increase brand awareness Advertising can in theory help with all of the above. And more often than not you should be looking to create campaigns as part of a fullfunnel media strategy. That said the tactics you implement for each stage of the funnel will vary and the KPIs used at each stage should also be aligned. For example you wouldnt typically implement shopping ads as your primary tactic to increase awareness Display ads may be a better option based on their relative reach and reduced cost. Examine the marketing funnel fo.
Each line of your strategy should have a different goal and youre likely running awarenessfocused campaigns at the same time youre running conversionfocused campaigns. The key is to integrate these campaigns into the correct advertising channels. 5. Choose the right ad platforms and creatives Digital Marketing Service Implementing an effective advertising strategy means understanding which platforms will work best at each stage of the funnel and not putting all your eggs in one basket network. The reality is that there is no optimal tool when it comes to paid media. Each platform does different things well and badly.
must use strategic objectives to decide the best tactics to use. For example if your goal is focused on awareness paid search shouldnt be the goto tactic At this stage potential customers are not actively searching for a product and may not realize that your solution exists. Its about generating demand and maximizing reach with all potential buyers in the category. The job of these ads isnt to drive immediate conversions so youll typically see broader branddriven messages focused on the emotional benefits of a product or service rather than the price of a specific.
Each line of your strategy should have a different goal and youre likely running awarenessfocused campaigns at the same time youre running conversionfocused campaigns. The key is to integrate these campaigns into the correct advertising channels. 5. Choose the right ad platforms and creatives Digital Marketing Service Implementing an effective advertising strategy means understanding which platforms will work best at each stage of the funnel and not putting all your eggs in one basket network. The reality is that there is no optimal tool when it comes to paid media. Each platform does different things well and badly.
must use strategic objectives to decide the best tactics to use. For example if your goal is focused on awareness paid search shouldnt be the goto tactic At this stage potential customers are not actively searching for a product and may not realize that your solution exists. Its about generating demand and maximizing reach with all potential buyers in the category. The job of these ads isnt to drive immediate conversions so youll typically see broader branddriven messages focused on the emotional benefits of a product or service rather than the price of a specific.